About Northlight Leadership
Northlight Leadership was founded by Shannon Yocum to bring clarity, courage, and connection to the work of leadership. Shannon launched Northlight with the belief that leaders need more than strategies and systems—they need holistic support that recognizes both the human and business sides of leadership. She believes every leader has the capacity to grow, inspire, and create ripple effects that strengthen their teams, organizations, and communities.
At the heart of her work is a simple truth: leaders are deeply human.
Meet Shannon
Shannon Yocum, Founder of Northlight Leadership, brings more than a decade of experience in leadership development and executive coaching. She has built and scaled leadership-focused businesses, launched a successful coaching practice, and expanded programs to meet the evolving needs of organizations and executives. Over the years, she has partnered with senior leaders across industries to navigate complexity with clarity, design and deliver leadership programs that drive measurable impact, and facilitate high-impact team experiences that strengthen trust, collaboration, and performance.
Shannon's foundation combines the art and science of leadership development, coaching, and human behavior. She holds a Master’s Degree in Coaching and is a National Board-Certified Health & Wellness Coach (NBC-HWC). She is also certified in Gallup CliftonStrengths, Insights Discovery, and EQ-i 2.0, and is experienced in creating custom 360° feedback and leadership tools. With this blend of expertise, Shannon designs and delivers leadership experiences that are flexible, tangible, and deeply human.
Clients describe Shannon as warm, curious, and compassionate — balanced with steady strength and a willingness to ask the powerful questions that spark insight and lasting change. Her work centers on supporting leaders through times of growth, complexity, and transformation, helping individuals and teams unlock clarity and alignment.
The Northlight Way
What makes Northlight different is the way we blend warmth with depth, reflection with action, and insight with results.
Human-centered. We create a safe, non-judgmental space where leaders and teams can be real, explore openly, and grow with support. Like the leader who came in resistant and left realizing coaching could be their most trusted space.
Strengths-based. We help people lean into what they do best while addressing blind spots that hold them back. One executive told us, “You helped me see what I couldn’t see on my own.”
Holistic. We recognize that leadership doesn’t exist in a vacuum—how you show up at work is shaped by who you are as a whole person. Clients often share that they don’t just lead differently at work, they show up more present at home, too.
Action-oriented. Every conversation sparks practical steps that move leaders and teams forward in meaningful ways. After one session, a newly promoted leader left with a clear plan to shift from tactical to strategic—and colleagues noticed the difference.
System-aware. We focus not only on the individual leader, but also on the team dynamics and organizational context that influence success. In one team engagement, defensive dynamics gave way to trust and collaboration, transforming how the group worked together.
Clients often say they leave sessions feeling lighter and clearer—with new awareness and concrete actions that create real shifts in how they lead.
Ready to Explore What’s Possible?
Whether you’re leading yourself, your team, or your organization through what’s next, Northlight Leadership can help.